The Power of Print and Digital Marketing
With the upsurge of digital marketing, it’s easy to forget just how important and successful print marketing is for your business.
Print continues to grow and is hugely effective when used alongside your digital marketing.
Print media – the personal connection Half of small business owners rely on printed media due to its proven results in attracting new customers and generating repeat business, with 73% using a combination of both printed and digital marketing.
People today receive many digital messages so a piece of direct mail really stands out.
A great advantage of digital printing is that your mail can be personalised with the name of the recipient, which is hugely effective in building and maintaining relationships.
Print driving digital Using your printed marketing as a tool to drive traffic to your website, apps or social medium really increases visitor numbers and grows your sales.
Our customers use a vast range of printed products in tandem with their online presence, including:
Postcards to web Targeted, printed postcards are great for pushing traffic to your website. You can include offers or teasers, product examples and even a QR code to take customers directly to your website.
Table advertising to web In clubs, bars, cafes and restaurants, quality printed flyers or leaflets entice people to check out your website for listings, services and offers.
Newsletters to social media Monthly or quarterly newsletters let new and prospective customers know of offers, products and services, while being informative and entertaining for readers. A good newsletter will build interest and see readers follow your social media pages, so make sure you help them by giving clear details of where to find you.
Stickers to online Stickers can go where other advertising can’t and a well printed, creative sticker campaign will drive traffic to your website and social media pages.
We supply a huge range of styles and types of stickers, so have a look at our website to see some ideas and get inspired!
Posters and flyers Whatever the main purpose of your poster or flyers, a visible call to your online media will see people check out your pages for more info.
Even if your printed material contains only basic information, people will remember your online details and visit your website for more details.
Consistency counts It’s important to keep your brand, design and message consistent across all your printed and digital media. Do this and your business will be recognisable and remembered wherever it’s seen.
Get in touch with us today! To see how we can help you feel the power and impact of Print and Digital Marketing!.