Roller Banner - Design Tips
Roller Banners or Pull Up Banners, are an important resource for any exhibitor looking to stand out at an exhibition or trade show.
They can also be used to make a big impact in your shop or place of business as a great addition to your point of sale material. Getting the right design and information on your banner stand is so important when it comes to generating an impact.
One way of ensuring your Roller Banner will make an impact is by getting the design right. A banner stand should be treated like any other part of your marketing strategy. It should be given the same attention as a newspaper advert, a promotional leaflet or an advert that will be placed on TV or radio.
It is a way of promoting your brand and product or services to a captive audience so it is important that your design is effective in getting across the message you want.
A good roller banner will get you noticed and deliver the right message if designed effectively.
Below are 5 tips for designing an effective Roller Banner:
1. Keep your logo at the top: Use the top of your stand to display your company logo and core message. It is important to have your main message at eye level so whether this is your company slogan, an image of a product or your website, put it at the level that is most likely to grab someone’s attention as they walk past it.
2. Think left to right: Consumers are used to reading from top to bottom and left to right so remember this when filling your banner with information. It is also important to only include relevant information and keep words to a minimum. Remember that more information can always be provided by your sales team or associated brochures, flyers and strut cards.
3. Images: If you are going to include any images on your roll up stand, particularly product images, then be sure that they are high quality. They should be at the very least 300 dpi and saved as CMYK ready for print. Don’t pull an image straight from a website and pop it into your design as it will be poor quality and saved as RGB.
Remember you are trying to capture peoples attention and draw them toward your products. If you have a shortage of relevant images, check out our blog on 5 of the best websites for free stock images and get started on building up a library of royalty free images that you can use.
4. Colour: Let colour be your friend when designing your roll up stand. Colours can help to make you stand out at an exhibition but they must tie in and work well with your existing corporate colours and of course your logo. It is also important to consider the impact of background colour of your roll up stand in relation to text and images. All images and text must be clear and easy to read on your stand. Bright colours like red and orange can really grab the attention but be sure to avoid using yellow and white together as it will be really hard to make out any information, especially from distance.
5. Contact details: One final thing to remember when designing your roll up banner stand is your contact details. This is particularly important for an exhibition where you may not get talking to everyone in attendance. Contact details will give visitors information on how to best contact you should they want to avail of your services or find out more about a product. Include your website, contact number and email address (or at the very least one of these).
A company address and social media channel like Twitter and Facebook could also be used to provide customers with another channel to contact you by.
Contact details are often best placed towards the bottom of a banner stand but they must be clear to read and easy to find. A banner can really help your product or service stand out at your next exhibition but it is important that you get the design basics right.
