Leaflets & how they can benefit you!

Get the most from your leaflets.

In a world where we’re bombarded with online marketing, it’s worth remembering just how powerful printed leaflets can be.

Leaflets are a hugely effective, inexpensive way of getting your message to large numbers of potential customers and they can work perfectly alongside your online and other marketing. Of course, you’re not alone in using the power of printed leaflets to promote your business, but there are a number of effective ways to get your promotional material in front of; and noticed by prospective customers.

Events Whether attending or even hosting an event, make sure you have plenty of leaflets along with your business cards and other printed marketing.

Your leaflet can be small enough to fit into a pocket, meaning people will take them away and refer back to them later. That puts your business in prospective customers’ minds days or even weeks after the event.

Packaging If you’re sending out products or information, include a leaflet in the package. You can upsell to existing customers and gain new business with a leaflet showing other products or services available. A well designed leaflet will always grab attention and people can read them anywhere.

Door to Door Leafleting Posting leaflets door to door is a great way to get your message in front of large numbers of prospective customers. While online mail might end up in the spam folder, printed leaflets are sure to be seen. Again, a good eye-catching design and strong message is important to ensure your leaflet stands out and gets read. Have a look at our website for examples of well-designed quality printed leaflets.

Do check with your local council to see if you need permission to distribute free printed material.

Newsletters and inserts Everyone likes to keep informed, so newsletters are a great way to provide a service while promoting your business. Monthly or quarterly newsletters are a personal form of marketing and help build trust and loyalty. You should also consider magazines and newspapers, to include your leaflet as an insert in their publication.

Price lists and menus Whatever your business, your customers will appreciate a printed list of prices or services, meaning they don’t have to call or check online for the information they need. They’ll keep your leaflet and refer back to it, making it a permanent marketing tool which again, encourages customer loyalty.

Get the most from your leaflet Make your leaflet easy for customers to read. Use clear, well written content. Good design is vital. You’ll need to catch the eye with a professional, clean design, so bring in a designer if necessary. If you’re using images, make sure they’re relevant, sharp and will look good in print.