Business Stationery : Top Tips!

Today, many companies spend a lot of time making sure their website looks great and works as it should, especially if they do most of their business online.

Does that sound like you?

We all know the importance of a strong online presence. However, even if most of your correspondence takes place via email or through your website you should always ensure you have professional, branded, business stationery. Stationery printing means professional letterheads won’t break the bank and you can get superb results for little cost.

Why you still need business stationery?

Many people think that with so many forms of digital communication available stationery printing is no longer necessary. This is a huge mistake. Why do most couples still print wedding stationery and send cards or printed invites for special occasions? Because they’re more personal. In business it’s equally important it is to build strong personal relationships. Sending a printed letterhead or compliment slip with a handwritten note or signature shows a far greater level of thought than just pinging off an email. Your customer will feel their business is much more important to you. That builds trust and leads to customer loyalty.

Why simple design works best!

When designing your printed stationery remember its purpose is not to sell your business, products or services – your other marketing can do that. Business stationery is there to help portray your brand and company as highly professional and ready to do business. Contact details should be prominent. You can even include social media handles to encourage people to get in touch quickly and easily. Keep the design clean, simple and consistent with your brand. Remember that stationery printing is more about growing your brand than advertising your services.

Use colour wisely!

Too much colour can look busy and might make your business stationery look too garish or even tacky. Often your logo might be the only colour you need and if the rest of your letterhead uses subtle colours, blacks or greys just a small splash of colour can be really effective without taking away from the overall look or effect of your printed stationery.

Premium paper is a must!

Cheap paper will let down any business stationery regardless of the print quality or the design. Great stationery printing depends on great paper. Insist on a good grade of premium paper. There’s plenty of choices and the right paper can really enhance your letterhead.

Get in touch with our friendly helpful team today if you have any questions or require any help or information on having stationery produced.